Heroza Design


Upsilon communication strategy  /  2025-26
Instagram post covers
Categories: project spotlight, meet the team, insights, announcements and about the practice.
Instagram feed
The text content and insights are mixed with a selection of images and plans of Upsilon’s projects.

Project axonometric
Restyling of axonometric drawings from the practice for
online publication matching the new visual identity.
Project Spotlight post covers
Covers for the practice’s first 6 project posts.


Carousel post layouts (project spotlight and about the practice)

Upsilon communication strategy
Visual identity and design: Marta Hervás Oroza for New Generations
Client: Upsilon Architecture

The proposal consists of a full analysis and development of a communication strategy for Upsilon, an architecture firm based in Paris and Brittany. The design aims to showcase the practice’s principles and convey its playful and material-focused approach.

The communication strategy is carefully conceived from a series of interviews with the practice, in order to gather an understanding of its projects and the recurring themes and principles found in them. Based on this, a strategy is developed spanning across a series of formats: from the elaboration of diagrams exemplifying the firm’s workflows and internal structures, to the design of a series of posts and a strategy for socials, with the posibility of integrating them into an existing or new website, as well as an arrangement of presskits showcasing the main projects by the practice.


© Marta Hervás Oroza 2026Contact

IG @buratonegro
martahervasoroza@gmail.com


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